HomeCase StudiesBrandingFull Rebrand & Website Transformation

Full Rebrand & Website Transformation

Client Snapshot

  • Industry: Consulting (Change Management)

  • Company: Leader in Change (LIC) Consulting

  • Services Provided: Branding, Website Revamp, Digital Presence Strategy

  • Result: Modernized brand identity, new website launch, improved client engagement

About the Client

Leader in Change (LIC) Consulting is a boutique change management consultancy helping organizations navigate transformation, empower leaders, and drive sustainable growth. While their expertise was widely recognized, their brand identity and website did not reflect their credibility and forward-looking approach.

The Challenge

LIC faced multiple roadblocks:

  • Outdated branding that no longer matched their vision or clientele.

  • A dated website with limited functionality and low engagement.

  • Lack of clear messaging to differentiate in a competitive consulting space.

  • Minimal digital presence, making it harder to connect with modern decision-makers.

They needed a comprehensive rebrand to project authority, build trust, and attract the right audience.

Our Solution

MarTech Genie partnered with LIC Consulting to deliver a 360° rebranding and website transformation:

  1. Brand Identity Redesign

    • Crafted a new brand identity (logo, typography, color palette) to reflect professionalism and trust.

    • Designed visual elements aligned with LIC’s philosophy of driving change and progress.

  2. Messaging & Positioning

    • Refined brand messaging to highlight LIC’s unique approach to change management.

    • Created a strong tagline and content pillars to differentiate them in the consulting landscape.

  3. Website Revamp

    • Built a modern, responsive website with a clean, intuitive user experience (UX).

    • Optimized for speed, accessibility, and mobile-first browsing.

    • Integrated lead capture forms and clear CTAs to support business development.

  4. Digital Presence Enhancement

    • Developed a consistent visual and content framework for social media and presentations.

    • Ensured brand alignment across all client touchpoints.

The Results

  • ✅ Brand Transformation: A cohesive, professional identity aligned with LIC’s expertise and values.

  • ✅ Modern Website Launch: A new website that communicates credibility, clarity, and confidence.

  • ✅ Improved Engagement: Increased visitor time on site and higher interaction with content post-launch.

  • ✅ Stronger Market Positioning: LIC now stands out as a forward-thinking change management leader.

Key Takeaways

  • A brand identity must evolve with a company’s vision.

  • Websites are not just digital brochures — they are lead-generating assets.

  • Consistency in messaging and design builds trust and credibility in competitive sectors.

Closing CTA

At MarTech Genie, we specialize in helping businesses transform their brands for the digital-first era. Whether you’re looking for a rebrand, website revamp, or full digital engagement strategy, we can help you create a brand that truly connects.

👉 Get in touch with us today to start your transformation journey.

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